The SJB Story

It all started with a side quest. A serious mission, really: I needed to know, once and for all—What is the most supportive and comfortable form of male underwear for an active life?

I proceeded to go on a shopping spree that could only be described as a quest for the perfect piece of gear. And after wading through briefs and boxers, I found my answer.

Jockstraps. They are the cheat code. The truth is, I was skeptical. That first pair felt like entering a Boss Level I wasn’t ready for. But once I gave them a try? Game over. I never looked back.

As my personal collection grew, my usual exercises felt fundamentally different. My focus shifted entirely from discomfort to performance. I realized this gear wasn't just practical—it was a gateway to a more positive outlook on life.

This newfound confidence started showing up everywhere. I was more bold in my personal life, more assertive in my work decisions, and truly began to focus on self-improvement.

Am I saying that wearing a jockstrap is a magical power-up that solves all problems? No. But it was the essential starting line. It provided the foundation of confidence that supported me throughout my day, both in and out of the gym.

I want to spread the word. Realistically, if I just walk around the local grocery store wearing nothing but a jockstrap and a smile, I’m guessing it won't go well with management.

So, I decided to create the uniform instead. With the apparel I’m designing—the official gear of the Athletic Support Dept.—we can share the confidence and spread the word without ever blatantly exposing ourselves.

The mission is clear: Get your gear. Power-up your performance. And let the world know you’re supported.